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Cricket South Africa to lose ODI sponsor Momentum

Cricket South Africa will be losing out on its ODI sponsor Momentum, whose contract is set to expire in 2021.
Cricket South Africa to lose ODI sponsor Momentum

Cricket South Africa will be losing out on its ODI sponsor Momentum, whose contract is set to expire in 2021.

Momentum is currently unhappy with the current state of affairs at CSA regarding governance and other reputational issues and as a result, it has decided to back out from being the sponsor, ESPNCricinfo reported.

In an official statement, Momentum has made it clear that it will not renew its sponsorship of international ODIs, the franchise one-day cup, the national club championships, the under-13, under-15, and under-17 school's weeks, and development initiatives including the Momentum Friendship Games and the eKasi Challenge.

As per a report in ESPNCricinfo, Momentum will, however, continue to the national women's team until 2023 and they have also indicated keeping pressure on CSA to come out of the administrative crisis.

"We will continue our dialogue with CSA to keep them accountable to do the right thing. We all want to see a governing body that is run professionally and ethically, and one that considers all stakeholders to the game," ESPNCricinfo quoted Carel Bosman, head of sponsorships at Momentum as saying.

CSA now has a rocky path to look forward to as Momentum has become the second major sponsor to cut ties with the board as Standard Bank opted to not continue their support of the Test team in December last year.

Lately, there has been a lot of turmoil within the CSA as the South African Sports Confederation and Olympic Committee (SASCOC) asked the country's cricketing board and executive to step aside. However, the SASCOC had clarified that they are just going by the law in the country and there is no government interference of any regard.

As per the guidelines issued by ICC, it is clearly stated that the cricket board's matters must be administered autonomously and there is no scope for government interference.

Article 2.4 of the ICC constitution says: "The Member must manage its affairs autonomously and ensure that there is no government (or other public or quasi-public body) interference in its governance, regulation and/or administration of Cricket in its Cricket Playing Country (including in operational matters, in the selection and management of teams, and in the appointment of coaches or support personnel)."

SASCOC is recognised by the National Sports and Recreation Act of 1998. It is the only sports confederation in South Africa, and all sporting bodies in South Africa operate under its guidelines.

Last week, CSA had said that it does not agree with the resolution taken by the SASCOC and is taking legal advice after its board and senior executives were instructed to step aside by the SASCOC.

( With inputs from ANI )

Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

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