Exhibitors and Producers Guild hail govt's decision of 100% occupancy in theatres

Film exhibitors, producers and cinema hall owners on Sunday welcomed the Centre's decision to permit movie theatres across the country to operate at 100 per cent capacity from February 1. On Sunday, Union Minister for Information and Broadcasting Prakash Javadekar released a new set of Standard Operating Procedures (SOPs) to help functioning of cinema halls with adherence to Covid-19 safety protocols. Adequate physical distancing, mandatory face masks and sanitisation of auditorium after every screening are among the latest SOPs issued by the Ministry of Information and Broadcasting on Sunday, after the government allowed cinema halls to operate at 100 percent occupancy from Monday.

We welcome the decision of @MIB_India to allow 100% capacity in cinemas from February 1 and extend our sincere gratitude to Honourable @PrakashJavdekar ji and everyone involved in facilitating this important step in our industry’s recovery

— Producers Guild of India (@producers_guild) January 30, 2021

We are deeply grateful to Hon. Minister @PrakashJavdekar & @MIB_India for allowing 100% seating capacity in Cinemas from 1 Feb. We would like to extend our gratitude to Hon. MP @iamsunnydeol for his leadership and support🙏🙏

— Multiplex Association Of India (@MAofIndia) January 31, 2021

Digital booking of tickets and staggered show timings to avoid crowding will be encouraged, the minister said, releasing a set of the Standard Operating Procedures (SOPs).The Producers Guild of India, headed by producer Siddharth Roy Kapur, took to Twitter and wrote that lifting of the occupancy cap was a necessary step to revive the industry. "We welcome the decision of @MIB_India to allow 100% capacity in cinemas from February 1 and extend our sincere gratitude to Honourable @PrakashJavdekar ji and everyone involved in facilitating this important step in our industry’s recovery," the Guild tweeted.

The Multiplex Association of India also took to Twitter and shared that they were grateful to Javadekar for the decision and thanked actor-BJP MP Sunny Deol for his support. "We are deeply grateful to Hon. Minister @PrakashJavdekar & @MIB_India for allowing 100% seating capacity in Cinemas from 1 Feb. We would like to extend our gratitude to Hon. MP @iamsunnydeol for his leadership and support," the tweet read. Post lockdown, the Centre had allowed reopening of theatres and multiplexes in several regions, including Delhi, parts of Madhya Pradesh and Gujarat on October 15, 2020 with 50 per cent occupancy, functioning with stringent dos and don'ts, keeping in view the new normal. Gautam Dutta, CEO, PVR Limited, said allowing 100 per cent occupancy in cinema halls would give the multiplex industry a "much needed boost."