Inclusivity is now the uncompromising standard for beauty brands

New Delhi, Aug 6 Indian men are becoming increasingly self-aware and skin-care is losing its retrograde 'girly' tag. Men are investing in grooming products and going beyond beard products, leaning more into skincare and hair care products, in order to fortify their self-confidence as well as wellness.

The men's grooming market has been the fastest growing segment of the beauty industry, and it will only grow. The scope for both men's Makeup and Skincare in India has seen an increase. It is a natural reflection of the growing global trend; especially amongst younger millennials and what is popularly called the post-millennial demographic; who living in an era of less typical, or less rigid gender definitions.

Male make-up has increasingly become the norm in certain industries in India. For example, we see it in all kinds of creative and performance arts, where the make-up assists with aesthetic expression: such as fashion, theatre, etc.

But it is still a nascent space with immense potential for further growth. The male grooming segment is worth about Rs 5,000 crore annually and ASSOCHAM's latest report encouragingly pegged the annual growth rate of India's male grooming industry at about 45 per cent, Shankar Prasad, Founder of Pureplay Skin Sciences

( With inputs from IANS )