New Delhi, Sep 4 When it comes to lifestyle tech, one of the leading youth icons is none other than 'Turbanator' Diljit Dosanjh. Which is why a consumer tech brand, boAt, has roped in the star to be it's face and brand ambassador.
The lifestyle brand is an amalgamation of music, fashion, and action sports and aims to touch a 'desi tune' with enthusiasts.
The multi-talented actor has touched the chords of the millennial and established himself not only as the star of India's Punjabi music industry with his euphonious and passionate singing capabilities but also with his convincing and versatile acting skills.
Expressing his thoughts, Diljit, said, "Punjabi music and folklore are bass-heavy and boAt's high quality yet trendy products allows one to have great sound experience. In boAt, I have a new partner, which is truly Indian, and resonates with my personality."
With a strong focus on consumer desires and aesthetics, the brand has already created a community of over 2 million boAtheads
( With inputs from IANS )
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