MG driving 'technology'

New Delhi, June 25 Automaker MG Motor India is expanding its retail footprint by proactively foraying into Tier-2 and Tier-3 markets, in addition to its established operational bases, because of the strong demand, informs Gaurav Gupta, CCO of MG Motor India.

He adds: "By the end of this year, we aim to expand to 250+ locations in 140+ cities across the nation."

life spoke to Gupta to get details on business strategy, the brands journey so far and the various initiatives undertaken under its CSR activity.

Excerpts:

Q: How has been MG's journey so far in India?

A: In the past three years of operations, MG has done exceptionally well by every benchmark. Our first product, MG Hector India's first internet SUV, was received with a lot of fanfare in India. It still continues to maintain one of the highest resale values within its segment.

Following Hector's launch in 2019, we had to stop accepting new bookings for a while due to the high order volume. Community and diversity being our core brand values, we launched the 'Worth Waiting For' campaign to support girl child education. As a part of the campaign, our customers received 1,000 points for every additional week that they had to wait for MG Hector. These points could either be redeemed for accessories or maintenance packages at our dealerships or support girl child education. The campaign was well-received and received a lot of praise from our customers.

As Hector sales continued to increase, we launched MG ZS EV in early 2020. ZS EV can be called a major milestone in India's automobile industry. The electric vehicle offers the perfect confluence of affordability, range, performance, and features. Owing to our customer-centric approach, we have been able to retail 2,042 units of ZS EV till May 2021 despite lockdowns and market hiccups.

In late 2020, we further introduced India's first autonomous