Tanishq ad row: Tanishq's Gandhidham showroom posts apology note outside the store

Tanishq store in Gujarat's Kutch in Gandhidham in Gujarat's Kutch district on Wednesday posted an apology on the door after a controversy erupted over an advertisement for jewelery brand. The apology note also stated that there was no attack on the showroom. 

The store received threats over an advertisement now withdrawn after vicious trolling on social media, the police said today. Threats were also made at the store and the manager had to write an apology note, the police said, while denying reports that it was attacked. There was, however, no explanation for the apology being put up outside the store.

Tanishq by Titan, on Monday faced #BoycottTanishq trend on social media after it released the ad showing a Hindu-Muslim couple. #BoycottTanishq was top trending on #Twitter. More than 19,000 people tweeted calling for a ban on the advertisement and the jewellery brand.

After being slammed by Twitterati, Tanishq withdrew the advertisement for a jewellery range which showed an inter-faith marriage.

On Tuesday, Tanishq and the Tata group were being slammed for cowering to social media pressure and withdrawing the ad. Some twitterati had linked the Tanishq ad to love jihad.

While launching the Ekatvam range, Titan had highlighted the theme of Oneness. "Each jewel from #EkatvamByTanishq, is meticulously crafted using art forms from across the country. Over 1,000 Karigars have spent countless hours creating these jewels that are a captivating ode to the beauty of oneness.".