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Wadia group rebrands GoAir as GoFirst

Wadia group rebrands GoAir as GoFirst

Low-fare airline GoAir on Thursday rebranded itself GoFirst, as the Wadia group-controlled airline prepares to approach the market for a public share sale.
The rebranding comes at a time when a second wave of Covid-19 has led to a drastic reduction in air passenger traffic.
“At the heart of this revamp is the full embrace of the ultra-low-cost airline model,” the airline said on Thursday.
“It is this competitive advantage that enables the airline to offer its customers a combination of ultra-competitive fares and a safe flying experience,” it said.
An ultra-low-cost carrier (ULCC) is different from a low-cost carrier (LCC) as they operate different business models with unbundled fares, bringing fares down further.
On a ULCC, fliers must pay extra for baggage, seats and food. They also have fewer amenities than LCCs and, thus, have a greater range of paid add-ons.
Most Indian airlines such as IndiGo, SpiceJet, and AirAsia India operate on a low-cost model. “Consumers in India are value-conscious but are quite demanding when it comes to the flying experience,” the airline’s vice-chairman Ben Baldanza said.
“The combinations of attractive airfares, a squeaky-clean flying experience, well-sanitised flights and on-time performance is what GoFirst is designed to deliver,” he said.
Mint had on May 12 reported that GoAir, now GoFirst, would complete its IPO process by the end of 2021, and has prepared the ground by installing a professional management.
GoAir, which started flying in 2005, had in March said Jeh Wadia, son of chairman Nusli Wadia, had stepped down as managing director, while industry veteran Baldanza, who once headed US-based ULCC Spirit Airlines, had joined its board as vice-chairman. Baldanza will work directly with the management team, comprising chief executive officer Kaushik Khona and chief financial officer Pankaj Chaturvedi, to achieve the next phase of growth, GoAir had then said.
GoAir reported a net loss of ₹1,278.60 crore in 2019-20 versus a net profit of ₹123.34 crore in 2018-19, according to latest figures from the ministry of corporate affairs.
According to figures compiled by research platform Tofler, the airline’s net worth stood negative at ₹1,500 crore on March 31, 2020, while cash and cash equivalents stood at ₹112 crore.
The Go First as ULCC (ultra-low-cost carrier) would operate narrow-body aircraft type across its fleet, which comprises Airbus A320 and A320 Neos (new engine option) planes in operation.
According to an official release, Go First is positioned to get ahead of its peer group by operating with the ULCC model.
The ULCC model comprises the youngest average fleet among Indian low-cost carriers, majority of which are Airbus A320 Neos. CEO of Go First Kaushik Kohna said the airline has stayed resilient during the really tough times in the past 15 months.

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