Neeraj Chopra's social media valuation rises to INR 428cr, after winning gold at Tokyo Olympics

By Lokmat English Desk | Published: September 16, 2021 04:42 PM2021-09-16T16:42:37+5:302021-09-16T16:42:37+5:30

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Neeraj Chopra turned into a overnight superstar after his victory at the Tokyo Olympics.

Now, his popularity is fetching him financial rewards.

As per a report by research consultancy firm YouGov SPORT, Neeraj's gold medal-winning throw saw him record over 2.9 million mentions from over 1.4 million authors, making him the ‘most mentioned’ athlete globally on Instagram.

These numbers have taken the javelin thrower's social media valuation to a total of Rs 428 crores.

Neeraj's social media following increased by several folds at the Tokyo Olympics. To be precise, the javelin thrower's total interactions on social media have jumped to 12.79 million, with an increase of 86.3 percent.

Even the number of accounts that follow Neeraj on Instagram have seen a nearly 2300 percent rise, going as high as 4.5 million on Instagram. From the pre-Tokyo Olympics times, Neeraj has reportedly increased his fees to around INR 2 crore from INR 20-30 lakhs when it comes to brand endorsements.