Paree launches the campaign- #SheFirst #PadsAreEssential, committing menstrual hygiene for everyone during COVID 19

With the world fighting the COVID 19 pandemic, hygiene products that keep people safe and help them maintain their hygiene are as essential as food.

While people are receiving essentials like food and medicines, it is also important to think of essentials from a woman's perspective.

Stary napkins are the basic requirement for women to stay healthy and free from infections during their menstrual cycle, and access to them, especially during a pandemic, is important.

Committed to making menstrual hygiene products available to all women, young Indian homegrown stary napkin brand Paree decided to reach out to women in need and introduced the initiative #SheFirst because they believe that #PadsAreEssential, specially during COVID 19 pandemic.

Paree, with support of CII-IWN, Rasoi On Wheels, Punjab Police and various other bodies are ensuring that the most essential menstrual hygiene product- stary napkins reach as many women and girls as possible.

Saina Nehwal, Garima Avatar, Rinki Dhingra (Chairwoman of CII-IWN), Mka Badhwar- Co-Founder of Rasoi On Wheels and many others have put their collective support behind this initiative to help spread the message and to help maintain the dignity of every woman in this critical time of COVID 19.

"Women are the backbone of our society and the primary caregivers in our families. Yet, she always puts everyone else ahead of her own needs when in fact, she should come first. Our belief that pads are essential for every menstruating woman is driving the dialogue that at a time of crisis, she comes first. As a brand, I want to assure each woman that during COVID 19, we are with you, you can trust us. We are proud to have support from Punjab Police, CII IWN, Rasoi On Wheels and many others. #PadsAreEssential and I pledge #SheFirst", said Sahil Dharia- CEO & Founder, Paree said,

"I am so glad that people have realised the importance of the availability of stary napkins and have come forward to help women. I salute Punjab Police, CII IWN, Rasoi On Wheels and corporates like Paree on their initiative to ensure menstrual essentials being prioritized and provided to women during this pandemic. The #SheFirst campaign is the voice I would like to put my weight behind, not just as a woman, but also as a citizen that can pedestal the voices of many other women. I stand behind the menstrual dignity of every woman and I pledge that #PadsAreEssential", added Sa Nehwal, one of the shareholders of the brand Paree, and supported the campaign.

"CII- IWN Delhi chapter is delighted to have collaborated with Paree; whose vision is so panoramic. Women across segments in India have struggled to gain access to the basics, with menstrual hygiene products being the most elusive to them. I am glad that corporations like Paree have stepped in with their foresight and initiative to distribute free stary pads to the women workforces who are most in need. CII IWN is committed to take forward and support #SheFirst campaign and we pledge that #PadsAreEssential", added Rinki Dhingra, Chairwoman, CII IWN.

"We at Rasoi On Wheels were delighted to have partnered with Paree and their Founder-CEO Sahil Dharia, to help distribute free stary pads to women in need of menstrual products across our food delivery zones. Menstrual hygiene, I feel, is a huge issue for women across socio-economic groups during this time and I pledge to play my part in helping them. I pledge that #PadsAreEssential with Paree's #SheFirst initiative", said Mka Badhwar, Co-Founder, Rasoi On Wheels who supported the campaign on the ground.

The campaign is active in cities like Punjab, Delhi, Gurugram through various channels and so far Paree have supplied stary napkins to areas across Delhi/ NCR and districts of Punjab.

Paree's main endeavour is to bring attention to the fact that the women's needs with respect to their menstrual hygiene need to be prioritized. Women are far more vulnerable to contagions when they are menstruating and, in this pandemic, there is a need for us to be more cognizant of this fact than ever before.

The call to action is for brands to step forward at this time to help with essentials for women, which includes making stary pads and napkins available apart from other stary products.

Paree is a women-centric brand, 'of the women, by the women and for the women'. It believes in highlighting the importance of menstrual issues which will help in ensuring menstrual hygiene for all as an essential right while at the same time, breaking taboos around menstruation in our society.

This story is provided by BusinessWire India. will not be responsible in any way for the content of this article. (/BusinessWire India)

( With inputs from ANI )