, Good Food Institute India and Soy Food Promotion & Welfare Association (SFPWA), along with brands such as , , , Maa Soy, and have been onboarded as 'Supporters' to the initiative, which introduced .
This year (2021), along with the announcement of the theme of '', Right To Protein has also received overwhelming support from industry leaders and subject matter experts to increase protein awareness and drive adequate protein consumption.
"Unlike vitamins and minerals, macronutrients such as protein have long been ignored in our daily meals. An average consumer is unaware of protein-rich food sources that can help them meet their daily requirement. So, as we approach Protein Day 2021, we have joined the Right To Protein initiative as a supporter to lend our expertise to drive awareness of the need for protein and protein-rich foods in India. We believe there is a need to drive this awareness about the benefits and availability of foods that are rich in protein - especially those foods that meet the varying preferences and palates of the Indian diaspora," said Dr Sudhakar Mhaskar, Chief Technology Officer, Research and Development, .
Earlier this month, the initiative shared that this year's theme will help shine the spotlight on - as an accessible, affordable, acceptable and versatile with declining per capita protein consumption in both urban (4 per cent) and rural (11 per cent) areas.
Additionally, with India's sizeable population of flexitarians - those who prefer a vegetarian diet while still enjoying meat in moderation, plant-based protein will be instrumental in meeting their .
Protein Day 2021 aims to grow the about different types of sources and their importance in daily meals for .
"Food manufacturers, retailers, foodservice partners have the biggest responsibility to put good quality products in the market, which is nutritionally balanced along with the great taste", said Akanksha Ghai, Co-founder, .
"As an alternate protein company, we are guided by two basic principles in fulfilling this responsibility - access to healthy, sustainable sources of protein and awareness around its benefits. Therefore, we are completely mission-aligned with Right To Protein's efforts in educating consumers around the importance of this macronutrient," she added.
"The Right To Protein Initiative, by bringing together stakeholders from various sectors within the industry, is paving way for food producers to play an important role in tackling nutritional deficiencies through solutions such as promoting transparent nutrition labelling and protein fortified foods or increasing accessibility to high-quality plant-based sources like soy", said K Sarat Chandra Kumar, President, Soy Food Promotion and Welfare Association (SFPWA).
"There is tremendous potential to improve the nutritional status of both urban and rural population in India, especially when it comes to macronutrient nutrition," he opined.
In 2020, Right To Protein launched to draw public attention, raise awareness, and educate Indians on the significance and importance of consuming proteins in their everyday diets.
Several like-minded citizens, orgzations, nutritionists, food industry experts, and brands joined the movement last year to raise awareness on protein sufficiency in the country including , , , , and by nutritionist Nmami Agarwal among others.
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( With inputs from ANI )
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