Taneira by Titan continues to expand its footprint in India; launches its first store in Chennai

In its aim to expand reach in India, Taneira the youngest brand from the House of Titan, today launched its first store in Chennai at Express Avenue Mall, Royapettah, Chennai.

This is Taneira's sixth store in southern India and the thirteenth store of the brand, nationwide. The brand strives at providing hand-woven, hand-crafted, and pure ethnic wear with an enriching shopping experience to its customers.

Spread across 1400 sq ft, the store is located at Club House Road, Express Estate, and houses a vast variety of 2500 products that include sarees, unstitched kurta with dupattas, blouse, stole, dupatta, stitched kurtas, etc.

The new store offers an extensive range of 1500 sarees that are a fit for all occasions. Celebrating the diverse textiles and craftsmanship of India, the impressive collection ranges from Kanjeevaram, South Silk, Ikkat, Benarasi, Cotton, Silk Cotton, Tussar, Chanderi, Maheshwari, etc. As a special inaugural launch offer, we are offering up to 20 per cent off on selected products till October 4th.

"Taneira is committed towards the textiles and karigars of the country which has led to its growth. Having established its presence with 13 stores, we are proud to be pioneers with superior craftsmanship and fine quality products. We are certain that the new store will provide unrivaled experience to our customers. We are delighted to bring our new festive saree collection, TASVI that enlivens the spirit of auspiciousness and festivity with exquisitely crafted Korvai bordered Kanjeevarams and an exclusive range of soft silks woven in the Southern regions of India that caters to the tasteful consumers of Tamil Nadu," said Rajeshwari Srinivasan, Chief Operating Officer, Taneira on the occasion.

Taneira is currently the fastest growing brand from Titan Company Ltd. Taneira's celebration of traditional Indian crafts in an upscale earthy setting that comes alive not only in the vibrancy of their product range but also in the uniqueness of the store. A visual treat for the eye, this store reflects the magic of Indian textiles, motifs, landscape, and culture.

Derived from the word 'tan' meng body and 'Eira', the Sanskrit name for Goddess Saraswati (Patron God of art, music, craft, and knowledge) and meng 'Earth' in Greek, Taneira aims to provide the rooted yet progressive Indian woman with exclusive design, diverse workmanship, the authenticity of handcraft, pure and natural fibers: the best of India under one roof.

Taneira - the youngest brand from Titan Company Limited, offers close to 3000 unique pieces across sarees & lehengas made only from pure & natural fabrics from over 65 regions in India, celebrating the diverse textiles and craftsmanship.

It carefully curates products for exclusive designs to cater to all occasions that a woman would want to adorn herself for - festivals, weddings, and special occasions.

The brand has created an intimate yet relaxed browsing experience and a full-fledged style studio that houses ready-to-wear blouses, bespoke pieces, customization, and tailoring services to complete the perfect ensemble.

Launched in 2017, Taneira is now 13 stores strong across Delhi, Hyderabad, Bengaluru, Mumbai, Pune and Chennai. Taneira is also available online with global delivery at www.taneira.com.

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( With inputs from ANI )