Yoga guru Baba Ramdev's Patanjali is in the midst of entering into a major financial deal with the BCCI. According to reports, Patanjali is considering to put in a bid for the title sponsorship of the IPL 2020. “We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform,” Patanjali said spokesperson SK Tijarawala. The BCCI and Vivo, the previous partners, had abruptly ended the contract due to the backlash the board faced with the Chinese brand onboard. Ever since Vivo left, many companies like Jio, Amazon, Tata group, Dream11 and Byju's is said to have expressed their interest in being the title sponsors of the ach rich league.
Earlier BCCI president Sourav Ganguly stated that Vivo's exit as title sponsor for the 13th edition of the Indian Premier League (IPL) shouldn't be seen as financial crisis.The BCCI, last week, had decided to officially announce the suspension of the partnership with title sponsors Vivo. The United Arab Emirates (UAE) is all set to host cricket’s biggest carnival, the Indian Premier League (IPL) from September 19 to November 10. The highly-rated T20 tournament will be played amid COVID-19 period so there will be strict norms and restrictions for the players and support staff of IPL franchises. Players are expected to experience at least five coronavirus tests before going at the nets in UAE.
