The Board of Control for Cricket in India (BCCI) has awarded the title sponsorship rights of Indian Premier League (IPL) 2020 to fantasy cricket league platform Dream 11. A number of names including, Byju's, Unacademy, and Tatas were in the fray to be the title sponsors. However, it is learnt that Dream11 won the IPL 2020 title rights on the strength of their financial bid. The BCCI had said the money would not be the only consideration but seemingly, it was. The next best bids were as follows: Unacademy (210 crores), Tatas (180 crores) and Byju's (125 crores).
Dream 11 is already associated with at least six IPL teams and also with the International Cricket Council. The IPL 2020 title sponsorship fell vacant after Vivo, which had signed a 2000-crore-plus five-year deal (2018-2022) with BCCI, withdrew after the Boycott China campaign gathered steam in the wake of the India-China standoff at the Galwan Valley in Ladakh in June. Vivo is fully funded by a Chinese company. The cash rich league is set to commence next month in the UAE with final to be played on November 10.
