Lionsgate Play's latest advertisement featuring 'Dil Bechara' actor Sanjana Sanghi has landed in trouble for promoting 'violence against men'. The ad begins with the couple trying to decide what to watch and eventually Sanjana slaps the actor 8 times before the man finally says stop and eventually Sanjana says that they will watch the 'eighth film on the list'. Reacting on the same, Pooja Bedin expressed her displeasure on Twitter. The actress wrote, "Domestic violence against men is NOT acceptable. What if a man was slapping a woman in this advt? This should NEVER CLEAR an advertising board!" [sic] Sanghi who had shared the ad on her Instagram handle deleted the post after receiving criticism.
Absolutely HORRIFIED 2 watch this advt. Domestic violence against men is NOT acceptable. What if a man was slapping a woman in this advt? This should NEVER CLEAR an advertising board! #men have rights! #domesticviolence@sharmarekha@smritiirani@DeepikaBhardwaj@amitdeshmrahttps://t.co/9yph7VMuAw— Pooja Bedi (@poojabeditweets) December 9, 2020
Strengthening and empowering women does not mean this crap.— Rakesh Mishra (@Indian699877802) December 9, 2020
It's equal opportunity , respect and love for both .
I just spotted this and its absolutely disgusting. Who are these people who can like think this? This team where one can share this idea & get internal approvals to pitch to their client? AND the client who approves it? The companies involved n their teams - WHO are these people!— Anku Pande Chibb (@ankupande) December 9, 2020
Global streaming platform Starz on Wednesday launched its independent direct-to-consumer OTT app 'Lionsgate Play' in India, which will compete head-on with the likes of Netflix, Amazon Prime, and Disney+Hotstar. Lionsgate Play, a premium streaming service from Lionsgate India and Starz, aims to make premium Hollywood content available in multiple Indian languages and feature wide-ranging content, including films and TV series. Sanjana made her film debut this year with Dil Bechara. It also marked late actor Sushant Singh Rajput’s final, posthumous release. On the work front, the actress will be next seen in OM opposite Aditya Roy Kapoor.