5 reasons you should nurture an active community of brand advocates

New Delhi, June 29 Consider two scenarios when you are about to make a purchase – first, you see an ad about a product or service that does seem interesting, but the question of quality and authenticity deters you from making a purchase. Second, the same product is recommended to you by a friend or family member who has used it and can vouch for the quality. More often than not, the second scenario is likely to convert into a purchase.

Darshit Shah, Digital Marketing Executive, Germin8 shares why brand advocacy is important for anyone who is selling something.

Who is a brand advocate?

Shah: Brand advocates can be your existing customers, employees, influencers, or business partners. What sets this community apart from other promotional activities is that these people recommend a business to others voluntarily, without being paid to do so by the brand. These advocates are not only loyal to your brand, but help boost revenue by promoting your products/services to new audiences via online reviews, customer referrals, user-generated content