5 Ways Gen Z is Changing the Listening Habits in India's Music

New Delhi, April 16 The Indian music industry is undergoing a revolution, and Gen Z is driving the change. Gone are the days when people had to listen to a record, turn on the radio, or rely entirely on MTV to hear their favourite songs. Today, a slew of self-made superstars have risen to prominence with their own independent labels – written, produced, and streamed from the privacy of their own bedrooms.

The Impact of the Internet: Without a doubt, the Internet has had the greatest impact on the creation, distribution, and consumption of music content in India and around the world. In the last decade, terms like YouTuber, Tiktoker, and Social Media Influencer have become commonplace, as more and more people embrace the streaming era. As more songs become available online, more people are turning to platforms such as Apple Music, Spotify, and others to listen to what is now known as "bedroom pop."

Unconventional Genre: People were surprised that such a sound existed when I performed my first flashup in 2017. To be honest, I wouldn't have been able to find those songs from all over the world if it hadn't been for the shifting narratives in the global music space. I knew most people, especially the young, go to YouTube for music, so I had to launch the release there. I just released my second flashup, #MagicMomentsFlashup, and the response has been incredible, with 3.5 million views in just a week.

New ways of getting heard