A 'healthy' shift in India's snacking habit

New Delhi, July 20 While the idea of snacking encompasses a variety of foods, a recent survey finds that over the past few years, there has been a conscious change in people's preferences and habits, and a stronger inclination is seen towards healthier snacking items.

According to a survey conducted by IPSOS, 91 percent of the participants try and opt for healthier alternatives whilst snacking.

The quantitative survey aimed to identify the snacking habits and preferences amongst a group of people whose dietary preferences were divided into two categories - 'vegetarian' and 'non- vegetarian'. Overall, the results indicate that the participants across both categories prefer to snack on healthy and nutritious food items such as almonds and fruits.

A total of 4,064 SEC A men and women, between 18 - 50 years were interviewed across 11 cities in India, namely Delhi, Mumbai, Bengaluru, Chennai, Bhopal, Chandigarh, Jaipur, Coimbatore, Kolkata, Hyderabad and Ahmedabad.

The survey also highlighted that most of the participants - vegetar as well as non-vegetar preferred snacking on homemade items

( With inputs from IANS )