How AI, AR are redefining beauty retail

New Delhi, July 26 The pace of innovation in beauty tech is accelerating, but the innovations in beauty retail today don't fully solve the customer's requirements, believes Ritika Sharma, Founder, and CEO, House of Beauty.

The beauty and wellness company recently launched a new e-commerce platform Boddess.com. which synergizes cutting-edge digital technology with personalised product curation to bring to consumers the convenience of online shopping with individualised attention.

life spoke to Sharma to know how Augmented reality

( With inputs from IANS )