India's new tax policy set to impact Influencers

New Delhi, June 30 The Influencer Marketing industry has witnessed a huge rise in the past 2 years and continues to grow at a rapid pace. In the midst of this flourishing and growing industry, businesses would often offer free gifts and deal in barter collaborations with influencers in exchange for getting promotions for their product/service. However, the recent taxation policy announced by the Indian Government is about to change all that .

As per the provision introduced in the Finance Act 2022, section 194R mandates a 10 per cent tax deducted at source