Location no longer rules real estate

The perception of 'premium' means in real estate has moved from snob value to define family wellness and health.

As one deals with the global COVID-19 pandemic, developers and buyers are focusing on features in residences which enhance hygiene, wellness and sustainable living which need to be inherent in the design and makeup of housing projects.

"Wellness amenities such as yoga studios, meditation rooms, spas, gymnasiums, tennis courts and jogging tracks became the new rage among urban homebuyers. Such features eventually transcended luxury home projects and came to be expected in mid-range homes, as well. Wellness amenities now deliver a far more convincing 'premium' punch than architectural eye-candy. Branded developers were quick to sense the shift and began integrating such features into their projects,"says Prashant Thakur, Director & Head - Research, ANAROCK Property Consultants.

"The world we live in has suddenly been sharply redefined. In times of unprecedented job insecurity, rent is a burdening expense, property ownership is a vastly more attractive investment rationale than reposing faith in volatile financial markets, and the home is a focal point of an entirely new work ethos," Thakur adds.

"Premium" beyond branding

The current lot of homebuyers are willing to pay extra for premium products and features. For most Ind' homes are the single-largest lifetime investment they make so it makes sense to secure the best options available within one's means. While branded builders deliver premium via superior properties and locations, the concept of premium in the backdrop of the severest healthcare crisis is wellness, says a survey by ANAROCK.

Wellness as a Project Design Imperative

Real estate that encompasses wellness elements in a building's design, materials and amenities is a major global trend. Wellness features in a residential

( With inputs from IANS )