Most Indian millennials, Gen Z consume audio to reduce stress: Report

New Delhi, July 14 In India, 87 per cent millennials and 77 per cent Gen Z agree that they use audio to reduce their stress levels, says a report.

Additionally, 84 per cent of millennials see audio as a mental health resource, while 79 per cent of Zs believe audio to be healing, Spotify's annual global culture and trends report says.

The report explores how the millennials and Zs are navigating a common challenge to rebuild culture from the ground up as the Covid-19 pandemic continued to upend our idea of normalcy, and the role of digital audio in their lives. This is the second year that India featured in the report, alongside 17 other Spotify markets.

The survey was undertaken in 18 markets, among 9000 millennial and Gen Z respondents