The purest track experience

we announced the launch of the sold-out limited-edition Sian Roadster with the visionary V12 super sports car, combining groundbreaking hybrid technologies. We also celebrated the new Ad Personam facility and announced the Aventador SVJ Xago special edition: a car produced in just ten units and reserved for clients specifying their Aventador SVJ virtually.

We will continue with our innovative ways of bringing the brand closer to our customers and prospects.

Q: In the Indian context what implementations do you think the government should put in place to boost this sector, specifically in your segment?

A: The super luxury segment in India is very small and does not represent the true potential of the market. In the past, the segment has been hit by sharp increase in import duty which has hampered growth as fluctuating taxes impact market sentiments and in turn, that of the buyer.

The size of the market has remain small and stagnant over the years despite of the growth in passenger car industry and strong economy growth. We would like that the government should view the premium auto luxury sector differently than mass volume segment as the market variables that drive business and growth are very different. We are hoping that necessary actions are being taken by the government to support the consistent growth in future.

Q: Last and not the least brand partnerships and role of influencers for a well-established brand like Lamborghini, essential or not required in this day and age?

A: Lamborghini is an aspirational brand and admired for its pioneering spirit in innovative initiatives and customer engagement outreach. One of our brand pillars is future shapers and we will continue to be the formative influence.

Merchandising and brand building is an integral part for us - a combination of core business and brand extension to build the power and coolness of the brand. Hence, we are selecting very carefully our partnerships and interactions some of which are recently done with - SUPREME, Lego, Amazon's Alexa, Sony, Gran Turismo, Microsoft and many others. One of our recent collaboration with the LEGO Group to produce the LEGO ® Technic™ Lamborghini Sian FKP 37: a 3,696 piece, 1:8 scale model has been widely received and appreciated by everyone.

As designers of the experiences we are going to keep the momentum going by being at the forefront of such innovations.

( With inputs from IANS )