Mumbai Celebrates with Spirits: Over 75,000 Liters of Alcohol Consumed on New Year's Eve

Mumbai: Mumbaikars toasted the New Year with gusto, consuming an estimated 75,000 liters of alcohol on New Year's Eve, according to the Mumbai and suburban excise department. The figure marks a significant increase compared to previous years, showcasing a rise in liquor sales across categories.

Comparative Increase from 2021-22 to 2022-23
Indian-made liquor: 2%
Foreign liquor: 11%
Beer: 13%
Wine: 3%
The increase in 2023-24 is expected to rise around 13-18%. 

Alcohol sales generated an estimated Rs. 300 crore in excise revenue.  The projected increase in consumption is expected to further boost revenue.

The suburbs outpaced the city in liquor sales, a trend attributed to the diverse demographics present in the region. A mix of slums, chawls, and high- and middle-income neighborhoods drives higher demand for alcohol during festive occasions.

Estimated Consumption:

Indian-made liquor: 22,06,719 liters (Dec 2022-23), 22,299,948 liters ( Dec 2021-22)
Foreign liquor: 29,87,422 liters (Dec 2022-23); 33,16,120 liters (Dec 2021-22)
Beer: 40,83,575 liters (Dec 2022-23); 46,05,042 liters (Dec 2021-22) 
Wine: 2,24,171 liters (Dec 2022-23); 22,99,02 liters (Dec 2021-22)