AIWA back in the Indian market

Japanese consumer electronics brand Aiwa has made a comeback in India with a slew of new products in India. The latest range includes premium smart TVs, speakers and wireless headphones among others.

The company has also planned to invest over Rs 200 crore in the coming years. Aiwa is all set to start selling premium, Smart 4K Ultra High Definition LED TVs, smart home audio systems, wireless Headphones and personal audio products with latest features.

Price of Aiwa's LED TV starts from Rs 7,999 and goes up to Rs 1,99,000. The company also introduced SMART Home Audio systems, Voice-Enabled Bluetooth speakers and Personal Audio products.

Aiwa introduced a 75-inch 4K UHD Smart TV, 55-inch QLED Smart TV and a 43-inch Ultra HD smart TV. Aiwaa¿s new TVs offer the latest Quantum Dots Light Emitting Technology, Quantum Smart HDR and Android operating system.

"We decided to launch this great brand in India because this is one of the most dynamic markets in the world with huge potential. While there are many other products in the market, the ability of the Indian consumer to lap up the most innovative technology is unmatchable. Moreover, the sense of nostalgia when it comes to AIWA is strong here, and I am sure India will embrace the new brand identity with love and joy," said Aiwa's senior executive Jeffrey Alan Goldberg.

Prior to Aiwa, Thomson re-entered the Indian market in 2018. Brand parent French company Technicolor SA has teamed up Super Plastronics Pvt Ltd (SPPL) for the Indian market.

( With inputs from IANS )