Should look at funding a group rather than individual athletes: Gopichand

Internal competition is what will make people strive to get better." He also emphasised on sports administrators taking up a more holistic approach towards player development, "Administrators should look at being innovative and ensuring the holistic development of the athlete, and we should see that development happening all through.

and number 3 should be constantly pushing the number 1," he explained.

Gopichand added that to create more winners, it is important to have a strong domestic competition structure, "The competition structure should be strong where everyone is striving to beat the other. We need to find small pockets where not only training is world-class but competition is also world-class. Internal competition is what will make people strive to get better."

He also emphasised on sports administrators taking up a more holistic approach towards player development, "Administrators should look at being innovative and ensuring the holistic development of the athlete, and we should see that development happening all through. The champion will last longer if there is a more holistic approach," said Gopichand.

( With inputs from IANS )