Yoga Guru to Udyogguru! The journey of Baba Ramdev

By Lokmat English Desk | Published: June 25, 2020 12:13 PM2020-06-25T12:13:31+5:302020-06-25T12:13:31+5:30

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Baba Ramdev, the head of Patanjali Yogpeeth, has come under fire for claiming to have developed an ayurvedic medicine that can control the corona virus, which is currently spreading worldwide. A number of counter-claims are being made against this drug, and the ICMR and the Ministry of AYUSH have been involved in the promotion and sale of this drug.

Meanwhile, Baba Ramdev, who gained recognition through yoga and created brands like Patanjali, has seen many ups and downs in his journey so far. As they got a lot of publicity. They also caused a lot of controversy. In a short time, yoga guru.

Baba Ramdev, who was born in a normal family, used to sell Chyavanprash on a bicycle, but today it would not be true later he practiced yoga.

Originally from Haryana, Baba Ramdev was brilliant in his studies. He was influenced by Dayanand Saraswati's book Satyartha Prakash. He later dropped out of government school and ran away from home to join a gurukula after yoga training.

Later, after coming to Haridwar, Baba Ramdev retired about 25 years ago. They started living in Kankhal Ashram. He also had many colleagues there. But this person will go ahead and become an identity of yoga training, as well as build an empire of Ayurvedic products, who says.

Baba Ramdev started his successful career with yoga training. But at that time their training camp was not very crowded. Gradually, the number of people taking yoga training increased. Then Baba started charging a small fee for teaching yoga.

Baba Ramdev established Patanjali Ayurveda at Haridwar in Uttarakhand. He also started Ayurvedic treatment center. Also, along with Acharya Balkrishna, he effectively promoted and disseminated this Ayurvedic medicine. Baba Ramdev's followers are also notable.

Baba Ramdev also established an Ayurvedic Research Center at Haridwar. The center was inaugurated by Prime Minister Narendra Modi on May 3, 2017. Baba Ramdev benefited a lot from political contacts. Therefore, as soon as they get business facilities.

After settling in the business of Ayurvedic medicine, Patanjali should turn his attention to household items. Products like toothpaste, powder, cream, shampoo started being made in Patanjali, and the demand for these items also increased in the market.

Meanwhile, Baba Ramdev joined the Swadeshi campaign. They started calling for the use of indigenous products. Meanwhile, he promoted the medicines made in Patanjali as indigenous. As a result, Patanjali's administration increased tremendously.

To sell Patanjali's products, Baba Ramdev started Patanjali's stores in most of the small and big cities of the country. Through it, he built a large chain of marketing for his products.

The brand value of Baba Ramdev's Patanjali, who once sold Chyawanprash on a bicycle, has reached billions of rupees today. In the year 2015-16, Baba Ramdev's Patanjali's income had gone beyond Rs 5,000 crore. Today, Patanjali has plants in many states of the country.