5G too far as Vivo aims to deliver better smartphones to Indians

New Delhi, July 11 As smartphone brands go gung-ho about launching 5G-ready devices while the technology is years away from mass adoption in India, Vivo is not into the mad rush to launch 5G devices, but rather focuses on delivering better, customised smartphones for the users in the country, a top executive said on Sunday.

According to Nipun Marya, Director-Brand strategy, Vivo India, Indian users, especially millennials and Gen Z, are deeply invested in their smartphones and understand the technology that goes behind the scene.

"We are closely listening to these young customers. Although the consumers are excited about 5G in India despite the technology not yet in sight, we have to respect their choices. Our main focus is to deliver tailor-made, best-in-class smartphones with top-of-the-line hardware and software," Marya told .

A strong player in the offline segment, Vivo was at the third position in the Indian smartphone market in Q1 2021. It continued to maintain its lead in the offline channel with a 29 per cent share, ahead of Samsung, according to the latest IDC data.

The company regained its title sponsorship for the Indian Premier League