A technicolour campaign launched in India by Glenmorangie

New Delhi, March 28 The Highland Single Malt Scotch whisky throws open the doors to its wondrous world in a colourful new brand campaign shot by celebrated photographer Miles Aldridge. Designed to welcome more people to share the joy of Glenmorangie's delicious whiskies, the campaign reimagines six everyday experiences as wonderful moments, with its technicolour palette and cinematic style.

Created in partnership with DDB Paris and Miles Aldridge, the campaign, with the tagline "It's kind of delicious and wonderful", invites global audiences to view the world through the brand's eyes. Aldridge's style and precision is evident throughout, each colourful scene enriched by playful visual clues to the brand, including tributes to its spirit animal. The campaign is peppered with little 'Easter eggs', little things to find throughout from anagrams of Glenmorangie: 'A Ginger Lemon' in the train and 'Mango Reeling' as a neon, to the recurring motif of the giraffe, appearing in each of the stills, like little games, almost cameo performances, the campaign is a visual treat and is contrary to the usual representation in whisky campaigns.

The whisky creators are endlessly imaginative in their quest to dream up delicious whiskies. They craft their more delicate, fruity spirit in stills as tall as a giraffe

( With inputs from IANS )