Miles aldridge, Photographer

New Delhi, March 28 The Highland Single Malt Scotch whisky throws open the doors to its wondrous world in a colourful new brand campaign shot by celebrated photographer Miles Aldridge. Designed to welcome more people to share the joy of Glenmorangie's delicious whiskies, the campaign reimagines six everyday experiences as wonderful moments, with its technicolour palette and cinematic style.Created in partnership with DDB Paris and Miles Aldridge, the campaign, with the tagline "It's kind of delicious and wonderful", invites global audiences to view the world through the brand's eyes. Aldridge's style and precision is evident throughout, each colourful scene enriched by playful visual clues to the brand, including tributes to its spirit animal. The campaign is peppered with little 'Easter eggs', little things to find throughout from anagrams of Glenmorangie: 'A Ginger Lemon' in the train and 'Mango Reeling' as a neon, to the recurring motif of the giraffe, appearing in each of the stills, like little games, almost cameo performances, the campaign is a visual treat and is contrary to the usual representation in whisky campaigns.The whisky creators are endlessly imaginative in their quest to dream up delicious whiskies. They craft their more delicate, fruity spirit in stills as tall as a giraffe( With inputs from IANS )Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Home

City

Latest News

Cricket

LT Premium

National

International

Maharashtra

Opinions

Chhatrapati Sambhajinagar

Nagpur

Entertainment

Photos

Business

Technology

Sports

Lifestyle

Social Viral

Lokmat Games

Health

Lok Sabha Election 2024

Heatwave In India

Mumbai Water Cut

Maharashtra Lok Sabha Election

IPL 2024

Salman Khan

Miles AldridgeFOLLOW

Miles aldridge, Latest News

Lifestyle :Photographer Aldric Alexander talks about his future plans

A person without a goal is lost! Right? Future plans or objectives are our motivation to keep going. Don't ... ...

Lifestyle :A technicolour campaign launched in India by Glenmorangie

New Delhi, March 28 The Highland Single Malt Scotch whisky throws open the doors to its wondrous world ... ...