Ankur chawla, Prabhu Chawla's son

New Delhi, Aug 17 Consumers today are making responsible choices. And the pandemic has acted as a catalyst in pushing the cause of moving towards a sustainable society by making intelligent choices.Over the last decade retail and F&B have grown multi scale leading to a rise in the consumption. And packaging plays an important part in their marketing strategy.Packaging is an important factor to accentuate the look, feel and the branding of the product. In most cases there is a choice a brand needs to make between sustainable and non-sustainable packaging materials. This choice depends on both the cost and the convenience, says Samrat Reddy, Founder at Drunken Monkey that uses packaging materials either made of paper or glass based on the requirement.However, the present situation of the world is a reminder it is high time we make sure everything we use and do is sustainable and has a positive impact on the planet.Hence, major brands have announced their plans to go fully sustainable in the next few years. Making sure that the packaging materials are sustainable would definitely be among the top there ways to reduce the negative impact on the environment, believe experts.Ankur Chawla, co-founder at Responsible Whatr, India's first natural mineral water beverage offered in a sustainable and endlessly recyclable aluminium cans, says: "We have come to realise that it( With inputs from IANS )

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