Edison research - Latest News Update, Information, Photos & Videos on Edison research at Lokmat Times

American multinational technology company Apple will soon no longer be allowing its users to 'subscribe' to podcasts, rather they will now be 'following' them.According to Mashable, this new change to Apple podcasts will roll out along with the release of iOS 14.5. However, the beta version of the iOS update already has the change available in it.Though it may look like not a big change but Edison Research, a market analysis firm had found that 47 per cent of people who don't listen to podcasts, actually thought that it costed money to 'subscribe' to podcasts.In a recent newsletter, senior vice president of Edison Research Tom Webster stressed that the reason for this is because of the word 'subscribe'. This is a big issue if nearly half of the people surveyed associate 'subscribe' with paid subscriptions. How many people would have been listening to podcasts over the years if they knew it was free to do so?Apple, which has long been the leader in podcasting platforms with iTunes then its Apple Podcasts app, really faced competition when music streaming giant Spotify entered the podcasting world. Interestingly Spotify used the word 'follow' to describe the feature that adds favorite podcasts to the playlist.Other major podcasting platforms such as Stitcher, Amazon Music, and Audible all use 'follow' instead of 'subscribe'. As per Mashable, after this official switch by Apple, it seems YouTube and Google Podcasts will remain as the final giants in the podcasting industry to keep the 'subscribe' button.( With inputs from ANI )Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

Home

City

Latest News

Cricket

LT Premium

National

International

Maharashtra

Opinions

Chhatrapati Sambhajinagar

Nagpur

Entertainment

Photos

Business

Technology

Sports

Lifestyle

Social Viral

Lokmat Games

Health

Lok Sabha Election 2024

Heatwave In India

Mumbai Water Cut

Maharashtra Lok Sabha Election

IPL 2024

Salman Khan

Edison ResearchFOLLOW

Edison research, Latest News

Technology :Spotify overtakes Apple as top US podcast platform: Report

San Francisco, Oct 28 Music streaming giant Spotify has reportedly surpassed tech giant Apple to become the top ... ...

Technology :Apple to switch its 'Subscribe' button to 'Follow' on Podcasts

American multinational technology company Apple will soon no longer be allowing its users to 'subscribe' to podcasts, rather they will now be 'following' them. ...