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Journal Of Advertising
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Journal of advertising, Latest News
The Journal of Advertising is published fives times per year and is a peer-reviewed academic journal covering advertising theories and their relationship with practice.
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Lifestyle :
Study says consumers' decision to buy product is based on its recommendation online
As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State University researchers suggested that it's not just what is recommended, but how and why i ...