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Journal Of Marketing
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Journal of marketing, Latest News
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association.
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Technology :
How voice technology affects what we disclose about ourselves
A new Journal of Marketing article by researchers from the University of Miami and New York University investigates how ... ...
Lifestyle :
Study sheds light on the effect of consumers picking their own price
A recent study examined the potential benefits for firms and consumers of pick-your-price (PYP) over pay-what-you-want (PWYW) and fixed pricing strategies. ...
Lifestyle :
Study reveals how smartphones facilitate greater self-disclosure
The device people use to communicate can affect the extent to which they are willing to disclose intimate or personal information about themselves, suggests a recent research.The research indicates that people are more willing to reveal personal info ...
Technology :
Smartphone users more likely to reveal personal info online
People are more willing to reveal personal information about themselves online using their smartphones compared to desktop computers, says a study."Writing on one's smartphone often lowers the barriers to revealing certain types of sensitive informat ...