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Peter De Caluwe
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Business :
Thunes survey of 'Zoomers' in 13 countries spotlights how the world's youngest and most digitally-adept consumers are forcing change to decades-old business practices
To achieve growth and success past 2030, businesses must start to understand the living, shopping, and financial habits of Gen Z or Zoomers (consumers aged between 16 and 24) now - and accept that they are very different from previous generations. ...