Yeh Hai Mohabbatein - Latest News Update, Information, Photos & Videos on Yeh Hai Mohabbatein at Lokmat Times

"I do believe in TV as a medium. In smaller towns, people really follow you (actors). They want to know how you lead your life. I feel TV has more power than any other medium because people personally connect with your characters. They see you every day. There's a different connection they make with you," Anita told over phone.She also feels artistes across the board, irrespective of the medium, must leverage their popularity to spread message on any kind of upliftment.Akshay Kumar-starrer "PadMan", for one, has done quite a bit in opening up discussions on the need for awareness on menstrual hygiene.Anita, who has built a fan following with shows like "Kabhii Sautan Kabhii Sahelii", "Kkavyanjali" and "Yeh Hai Mohabbatein" over the years, has herself come on board as brand ambassador for Pee Safe, which has made foray into organic cotton, biodegradable sanitary pads.The announcement was made on Menstrual Hygiene Day on Tuesday."Everybody nowadays is thinking towards the betterment of the environment. If people switch to biodegradable pads, it would change so much and would help the environment," she said, explaining her decision to promote the product, which comes with recyclable disposable bags."When something like this (endorsement) came up, it just felt like a responsible citizen. It felt more about trying to spread a message in whichever little way I can."I truly believe it's really not the medium (of spreading a message). It's about the way you get an opportunity, the way you handle it and the way you try to do your best with whatever you can do," Anita said.( With inputs from IANS )

Home

City

Latest News

Cricket

LT Premium

National

International

Maharashtra

Opinions

Chhatrapati Sambhajinagar

Nagpur

Entertainment

Photos

Business

Technology

Sports

Lifestyle

Social Viral

Lokmat Games

Health

Lok Sabha Election 2024

Heatwave In India

Mumbai Water Cut

Maharashtra Lok Sabha Election

IPL 2024

Salman Khan

Yeh Hai MohabbateinFOLLOW

Yeh hai mohabbatein, Latest News

Entertainment :CHECK PICS! Inside pictures of Divyanka Tripathi and Vivek Dahiya’s dream home in Mumbai

National :Soap Theory: Reinvention is Survival

While most people prefer binge watching web shows on their mobile screen nowadays, the good old television soap is still somehow managing to carry on, thereby disrupting the very argument that home entertainment is all set to be redefined by the OTT ...

Entertainment :TV has more than any other medium: Anita Hassanandani

Actress Anita Hassanandani, who has just wrapped up "Naagin 3", believes in the power of the television as a medium to reach out to viewers in small towns. ...