Amar nagaram, CEO of Myntra

New Delhi, April 21 (life) Myntra has launched a personalised content destination which will provide users with access to original, exclusive, inspirational, entertaining and shoppable content at scale.Myntra Studio will also serve as a platform for fashion influencers, with a knack for creating content and showcasing their unique personalities, to connect with a wide user-base seeking to keep up with the latest trends and styles. About 70 percent of the content on Myntra Studio is currently led by influencers.By bringing the fashion influencer community to the fore and allowing customers to follow their favourite brand and creators, the e-commerce portal will be able to deliver high quality, entertaining and informative content that matters to its fashion-forward customer base.The concept is designed to keep pace with the dynamic and diverse fashion culture among shoppers in India and will cover fashion, beauty and entertainment news, tips, hacks and insider tricks to looking and feeling great.The platform will deliver personalised content, based on a customers' browsing history and shopping preferences. In the launch phase, it will go live with 2,500+ pieces of content, a combination of images and videos, of which, there will be 1,000 pieces of celebrity-led content to give customers access to the lifestyle of the fashion elite. Everything is shoppable on the feed and the platform will seamlessly close the loop, from inspiration to commerce.Speaking on the launch, Amar Nagaram, CEO, Myntra, said "Myntra Studio vastly expands on our content-led approach, strengthening our fashion proposition and consumer engagement. We want to drive more engagement on the platform through Myntra Studio's original and valuable content, while its shoppability feature will allow us to come full circle with our customers. This platform will also enable and encourage more conversations on fashion and lifestyle, led by influencers, celebrities, and brands."Myntra Studio, an end-to-end in house product, will be available within the Myntra App itself. The content's built-in shoppable feature will allow customers to like and save their favourite looks, tips and tricks to their wishlist directly while viewing the content.( With inputs from IANS )

Home

City

Latest News

Cricket

LT Premium

National

International

Maharashtra

Opinions

Chhatrapati Sambhajinagar

Nagpur

Entertainment

Photos

Business

Technology

Sports

Lifestyle

Social Viral

Lokmat Games

Health

Lok Sabha Election 2024

Heatwave In India

Mumbai Water Cut

Maharashtra Lok Sabha Election

IPL 2024

Salman Khan

Amar NagaramFOLLOW

Amar nagaram, Latest News

International :Myntra registers biggest-ever opening day for its Big Fashion Festival

Bengaluru, Oct 4 The biggest-ever edition of Myntras Big Fashion Festival (BFF) has got off to an incredible ... ...

International :Biggest edition of Myntra's Big Fashion Festival from October 3-10

Bengaluru, Sep 24 Myntra has announced the arrival of its ‘Big Fashion Festival, the festive seasons most-awaited shopping ... ...

International :Myntra's EORS is here! Mega fashion carnival with best value-based deals for the enthusiastic shopper

Bengaluru, July 2 Myntra will kick-off the 14th edition of its flagship event, End of Reason Sale (EORS), ... ...

Business :Myntra's 'Big Fashion Festival' gets off to roaring start

Bengaluru, Oct 17 The biggest fashion shopping event of the festive season, Myntras 'Big Fashion Festival, has registered ... ...

National :Get influencer-approved fashion updates

(life) Myntra has launched a personalised content destination which will provide users with access to original, exclusive, inspirational, entertaining and shoppable content at scale. ...